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  • Tether Doubles Down on Juventus: A Bold Move or a Crypto Power Play?
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Tether Doubles Down on Juventus: A Bold Move or a Crypto Power Play?

Tether significantly increased its stake in Juventus Football Club to over 10.12%, gaining voting rights and pledging future investment. Is this a game changer for both crypto and football?
benny 2025-04-25 2 min read

Hold the phone, folks! Tether, the stablecoin giant, just made a serious power move, upping its stake in legendary Italian football club Juventus to over 10.12%! That’s right, they’re not just dipping their toes in the water, they’re diving headfirst into the beautiful game. This isn’t some polite investment; they’ve secured a 6.18% voting right, meaning they have a seat at the table now.


Photo source:cryptoslate.com

And it doesn’t stop there. Tether is publicly committing to participate in future equity financing, basically saying ‘we’re here for the long haul’ and cleverly protecting themselves from dilution. It’s a smart play, frankly.

But what the hell is going on here? Is this just some fancy PR? Maybe. But it feels bigger than that. This is a crypto company betting big on a global sporting icon. And frankly, it’s about time!

Let’s dive a little deeper into what this all means:

Stablecoins & Real-World Assets: Tether’s move highlights a growing trend: the intersection of stablecoins and real-world assets. It’s a move towards bridging the gap between the digital and physical worlds.

Brand Building & Legitimacy: For Tether, this is a huge brand-building exercise. By associating with a globally recognized brand like Juventus, they’re working to bolster credibility. Fighting the FUD, one football club at a time.

Financial Backing for Football: Clubs like Juventus always need capital. Tether’s pledge demonstrates an unconventional funding source and could influence future sports financing models. Think about that for a second!

Voting Rights & Influence: That 6.18% voting power isn’t just for show. It gives Tether a voice in the club’s key decisions. They’ll have a say in how Juventus is run, and that’s pretty damn significant.

This isn’t just a business deal; it’s a statement. And I, for one, am here for it. The old guard needs a shakeup, and maybe, just maybe, crypto is the key.



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